Mission Statement

Demo Sport Mission Statement


At Demo Sport we share your passion for the outdoors. Helping you achieve absolute pleasure through outdoor recreation is our mission. We specialize in snow sports, water sports, pro scooters and bike sports. Demo Sport strives to create a unique shopping experience by providing top-quality equipment and personalized service every time you shop for outdoor sporting goods.


Demo Sport is a snow ski and snowboard retail store located in San Rafael, ten miles north of San Francisco in Marin County, CA. The closest skiing is at Lake Tahoe in the Sierra Nevada three hours away. Demo Sport features the best selection of snow skis and snowboards for every age at every performance level. We offer custom boot fitting and a full range of state-of-the-art shop services.


For over thirty years Demo Sport has provided expert repair services for all adventure sports. Our repair shop features a state-of-the-art stone grinder for precision snow ski and snowboard tune-ups. Our certified shop technicians can mount alpine, AT and cross-country ski equipment. Our bike shop features bike assembly and repairs. Our scooter department has an extensive parts and hardware selection.

Demo Sport pioneered the “try before you buy” performance guarantee. We rent top-line models of snow sport and water sport equipment. We put the first rental toward purchase thus essentially letting you test equipment for free! We cater to individuals and families that are outdoor enthusiast and have a passion for skiing and snowboarding. We offer a 25% trade-in credit on all children’s gear as they grow out of it helping to keep equipment ownership affordable for growing family members.


In the summer we rent and sell water skis, wakeboards, standup paddleboards, pro scooters and bikes. Demo Sport offers standup paddleboard lessons each spring through fall. We also sell winter apparel, wetsuits and vests, sunglasses, and cargo carriers.


Demo Sport offers standup paddle lessons on the San Francisco Bay. Our beautiful launch at McNears Beach Park in San Rafael is often wind protected making it the ideal learning spot for beginning and intermediate recreational paddlers.


Demo Sport is active in our local community hosting several annual events such as the Marin Ski Swap and Winter Wonderland plus sponsoring ski and snowboard films, local skiers and snowboarders, standup paddle races and donating lessons, rentals and equipment to over 100 local schools, non-profits, businesses.and organizations.


Skiing is very much a lifestyle sport. We at Demo Sport are obsessed with providing the best equipment and services possible. Our goal is to take the guesswork out of adventure sport equipment purchases through superior selection and service and back it up with our trade-in performance guarantee. We want to help you get the most of your time in the out-of-doors.